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HubSpot Pricing Guide 2020- The Updated Pricing Structure

July 9, 2020

hubspot pricing guide

When looking for the biggest inbound marketing and sales platform, HubSpot stands out for the eye-opening rationale, i.e. - it offers a plan that is free of cost.

Wait, don’t jump to the conclusion. There are more pricing pointers of HubSpot that you need to know- whether the free plan is worthy or useful for your business; what about the details? ; what are the other plans that HubSpot proffers?

So, here is the comprehensive HubSpot pricing guide that breaks down every possible information about products’ offerings & price plans and helps you decide which package suits your enterprise.

How much does HubSpot cost?

HubSpot prices vary from hub to hub and its tiers as well. At a moment, there are free versions of all products, while, there are paid tiers at some other juncture. However, with free convenience, the functionalities have some limitations. Apart from that, the CMS hub and onboarding services have their different pricing structures as well. Still, when it comes to HubSpot pricing, it is mandatory to buy onboarding services- since HubSpot believes that it’s important to know at least basic onboarding to make sure that you have the know-how of how marketing tools will work. Also, the HubSpot CMS platform has its own free and paid plans distinctively.

To give a glimpse, the marketing, sales, and service hubs have their individual costing with some add-ons, if you will elevate your requirements. So, let’s move ahead into more details of the HubSpot pricing guide.

HubSpot Products & Plans

Let’s start with product offerings- what exactly HubSpot products are giving to the users. We will see some of the features of all products here. Later on, we’ll step further to discuss the pricing plans of the products.

I. HubSpot Products Offerings

1. HubSpot CRM (Customer Relationship Management)

  • Contact Management
  • Deals
  • Tasks & Activities
  • Adding Team Profiles
  • Track leads and customers
  • Integrate with Gmail and Outlook
  • Chat in real-time with prospects
  • Create tasks and goals for your team
  • Aggregate communications from emails or social media, etc.

2. Marketing Hub

  • Email Marketing Campaigns
  • Marketing Automation
  • Ad Management
  • Smart Content & Reporting
  • Adaptive Testing
  • Social Media
  • Blog
  • Multi-touch revenue attribution
  • List Segmentation
  • Setting up SEO Strategy
  • Full Reporting and Analytics, etc.

3. Sales Hub

  • Deal stage, task, and lead rotation automation
  • Email Templates
  • Team Email
  • Custom Reporting
  • Predictive Lead Scoring
  • Quote-based Workflows
  • Email Tracking and Notifications
  • 1:1 Video Creation
  • Meetings Schedule
  • Contact and Company Insights
  • Live Chat
  • Conversations Inbox, etc.

4. Service Hub

  • Ticketing
  • Ticket Pipelines
  • Knowledge Base
  • Insights Dashboard
  • Task Automation
  • Canned Snippets
  • Slack Integration
  • Field-level Permissions
  • Meetings Schedule
  • Live Chat
  • Conversational Bots
  • Calling, etc.

II. HubSpot Pricing Plans

1. Free Forever CRM

Yes, HubSpot offers an attractive proposition in the form of their free CRM platform. It is a 100% free tool and not just a trial. It serves as a contacts database, which is used to add and store the unlimited number of users, companies, deals, and tickets. More specifically, you can store as many as 1M contacts and companies. However, with the free version, you can have access to limited features and functionalities. To leverage these advanced functionalities, you have to tap on the Sales and Service Hub.

Caveat to Unlimited Storage: There is one provision. If you are using any marketing paid plan, then the contacts you have inputted to the CRM will end up in both the places, which could affect your marketing software plan’s contact tier pricing. It implies that if you have subscribed for any paid plan of HubSpot marketing software, then you have to pay for the contacts that are mentioned in the plan you have chosen.

2. Marketing, Sales, & Service Hubs

Hubs/ Pricing Modules
















Caveats to HubSpot Pricing Model:

a) The first good news is that the HubSpot offers discounts in its pricing modules from time to time. So, catch up at the right juncture, will you?

b) Here is the second provision by HubSpot. It states that you have to give the commitment of at least 1 year at a time. However, it’s totally up to you whether you want to pay the subscription charges monthly or annually. But, you have to take it for a complete 1 year as per minimum selection.

These are the monthly costs of all the three HubSpot hubs complemented with features with respect to each pricing module. For example:

Which type of support you are getting in Marketing, Sales, and Service Hubs?

The answer is- In the Starter module, you are getting access to the email and additional chat support options,- while, in Professional and Enterprise versions, you will have the access to the email and additional chat support options along with the phone support.

Apart from it, if you want some more beyond the mentioned plans, you need to move a step out and check out the add-ons of HubSpot hubs.

Add-Ons in HubSpot Products Pricing Plans

To start with, we will see what the kernels of the hubs are first and then discuss how you can refine your HubSpot paid plan according to your enterprise’s requirements.

Basically, the number of “contacts” are the soul of the marketing department, and the number of “users” are prominent for the sales and service team. So, in the add-ons module, the cost will revolve around the number of contacts and the users- since all you need to initiate or run your marketing, sales, or service campaign.

So, let’s dive in.

1. Marketing Hub

For this hub, you can add 1000 contacts in your Starter and Professional version, and 10,000 contacts in the Enterprise version in your paid plan. However, if you want to elevate the number of contacts, then you have to pay some extra amount, as:

  • The plan starts at +$50/month per 1,000 additional contacts in the Starter module.
  • Same as for the Professional module- +$50/month per 1,000 additional contacts.
  • It goes to +$10/month per 1,000 additional contacts in the Enterprise module.

2. Sales Hub

For this hub, the minimum user requirement for the Starter plan is 2 paid users, 5 paid users for the Professional model, and 10 paid users for the Enterprise version. But, if your organization is looking to have more paid seats in Sales Hub, then you have to invest a little more, as:

  • $25/month per additional user for the Starter version.
  • $100/month per additional user for the Professional version.
  • $120/month per additional user for the Enterprise version.

3. Service Hub

Likewise, the Sales hub, the Service hub also goes around the number of paid seats. For this hub also, the minimum user requirement for the Starter module is 2 paid users, 5 paid users for the Professional, and 10 paid users for the Enterprise version. So, here also, if you want to add some more paid users, then you have to raise your investment a bit, as:

  • $25/month per additional user for the Starter module.
  • $80/month per additional user for the Professional module.
  • $120/month per additional user for the Enterprise module.

What is next? Getting Started with HubSpot

Hence, this is all about the HubSpot pricing model that varies from hub to hub coupled with its individual tiers. Still, HubSpot has something valuable to offer to the small, medium, and large enterprises- something that exceeds their requirements. So, here you go. After analyzing the entire HubSpot pricing guide, it’s time to getting started with the HubSpot platform.

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